Although more and more businesses are opting for paperless marketing and advertising, the classicality of the business card still holds a place in the hearts of many business owners.
Without a business card, you (and your business) are missing out on tons of great marketing opportunities.
Traditionally, business cards are all the same size and color. In today’s world, however, they can be customized which means there’s no reason to hand out a bad business card.
Here are a few tips to keep your business cards looking great and doing their job.
Get creative with functionality.
By this we mean that a business card, despite its importance to your business, has less of an importance to your potential customer.
Your business card will most likely end up crumpled in a pocket or purse eventually.
To ensure the longevity and exposure of your card, make it functional. Give out a card that doubles as a hair clip holder or that can be folded and used a stand for phones and small mobile devices.
Choose your typography carefully.
There’s nothing worse than a hard to read business card. One of the most important aspects of the card is its readability, which can be controlled by the careful selection of typography.
You want to opt for a font that isn’t too hard to read – no curls, swirls, or cursive, and a text size that is at least 8 pts.
Consider making the most important information such as your name a bit larger.
Use your space wisely.
White space, as boring as it seems, serves as a wonderful canvas for business cards.
There’s nothing wrong with a white background, but keep in mind that too much blank white space could be considered an “eye sore”.
Don’t be afraid to use background colors, small graphics, and designs that aren’t too overwhelming. This being said, don’t overcrowd, either.
Include social media handles.
If you use social media to connect with your clients, fans, and potential partners, you should always be searching for ways to direct people to your social media pages.
Business cards are a great way to do this without too much obvious self promotion.
When designing your business cards, use the back of the cards for your social media handles. You can also include any major hashtags that you follow.
Experiment with texture.
To give your business card a fun finish or to make it easier to find when your client is rummaging through a dark purse or briefcase, consider using a fun texture somewhere on the card.
This doesn’t mean that you have to decorate the entire card with braille-like textures, but it does mean adding a hint of soft, bumpy, or super smooth and silky.
A few great areas to texturize include lettering and the edges of the card.
This will help your card stand out and, as mentioned, will make your card easier to find in a hurry.