Business Card

Although more and more businesses are opting for paperless marketing and advertising, the classicality of the  business card still holds a place in the hearts of many business owners.

Without a business card, you (and your business) are missing out on tons of great marketing opportunities.

Traditionally, business cards are all the same size and color. In today’s world, however, they can be customized which means there’s no reason to hand out a bad business card.

Here are a few tips to keep your business cards looking great and doing their job.

Get creative with functionality.

By this we mean that a business card, despite its importance to your business, has less of an importance to your potential customer.

Your business card will most likely end up crumpled in a pocket or purse eventually.

To ensure the longevity and exposure of your card, make it functional. Give out a card that doubles as a hair clip holder or that can be folded and used a stand for phones and small mobile devices.

Choose your typography carefully.

There’s nothing worse than a hard to read business card. One of the most important aspects of the card is its readability, which can be controlled by the careful selection of typography.

You want to opt for a font that isn’t too hard to read – no curls, swirls, or cursive, and a text size that is at least 8 pts.

Consider making the most important information such as your name a bit larger.

Use your space wisely.

White space, as boring as it seems, serves as a wonderful canvas for business cards.

There’s nothing wrong with a white background, but keep in mind that too much blank white space could be considered an “eye sore”.

Don’t be afraid to use background colors, small graphics, and designs that aren’t too overwhelming. This being said, don’t overcrowd, either.

Include social media handles.

If you use social media to connect with your clients, fans, and potential partners, you should always be searching for ways to direct people to your social media pages.

Business cards are a great way to do this without too much obvious self promotion.

When designing your business cards, use the back of the cards for your social media handles. You can also include any major hashtags that you follow.

Experiment with texture.

To give your business card a fun finish or to make it easier to find when your client is rummaging through a dark purse or briefcase,  consider using a fun texture somewhere on the card.

This doesn’t mean that you have to decorate the entire card with braille-like textures, but it does mean adding a hint of soft, bumpy, or super smooth and silky.

A few great areas to texturize include lettering and the edges of the card.

This will help your card stand out and, as mentioned, will make your card easier to find in a hurry.

business guide

Whether just starting out in business, contemplating setting up your own company, or already established, it is always pretty useful to have some tips and tricks to assist you in progressing with your aims. In this article, I hope to share some insights with you – some you may already know and some may just light a little fire under you, creativity wise. It can be tough enough out there in the big, bad business world, so if we can make things any little bit easier for ourselves, we should.

Cash – Make Sure You Have Enough of Funds:

This may seem very fundamental, but you would be surprised at the amount of times this one gets overlooked, or forgotten about entirely. Having plenty of cash in the bank, whether starting out or already up and running a local business, is very important. If you have forecasted that a cash flow problem is approaching on the horizon, address it as quick as you can. This way, there can be no nasty surprises.

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printers for your business

In an earlier article, I went through the benefits of signing up to a managed Print Service, and how this could be of use to your business. However, for whatever reason, this may not be suitable for you. Perhaps it is just the case that yours is a smaller business, and you may only require the one printer.

Below, we examine some of the printers that are available to businesses, enabling you to choose wisely when it comes to making the purchase of a new printer.

Monochrome, Inkjet – What’s the Best?

Let me tell ya, I totally understand how easy it is to get bogged down in technical terms when it comes to computing, and this is true also of printers. There is just so much choice available out there; it can be hard to settle on a definite choice. Really what you should be asking yourself is, what will you need the printer for? Do you need the tasks done fast? In colour? With a fine resolution? Weighing up if some or all of these features are essential to you, will help in narrowing down your search.

Most Expensive – It is Not Always Best!

It can be pretty easy to get caught up in the trap, thinking that the most expensive option is the best. While an expensive printer may be pretty feature packed, stop and think – “will I actually use all of these features?” Chances are, you will not require half the features offered on some of these crazy expensive devices.

Recommended Printers:

Enough of the chat then – what are the best printers available out there, that present good value for money, and have the lastability required, to ensure you are not having to fix the damn thing every 3 months? Below are some of the printers recommended by us, for your careful consideration. As always, shop about online for the best deal, and places like Amazon may through up some serious bargains.

  • Ricoh SP-213W – Cheap, double sided printing, but a little noisy
  • HP Pagewide Pro 477dw – Fast printing, handles paper well, but pretty heavy
  • Epson Ecotank ET-4550 – Comes with 2 years supply of ink, but is slow
  • HP Officejet 7110 – Fast printing at low cost, no double sided printing
  • Brother HL-S7000DN – Very fast, but pretty expensive also.

Hopefully this is of help to you when it comes to making that purchase of a new printer for your business.

hr department

If your business does not already have one, then starting up a HR department for your business is a pretty wise decision to make. Even if your company is relatively small, even assigning one staff member to this function is beneficial, for several reasons. (Obviously, it would be a staff member with the specific training to be able to perform in such a role, that would be assigned!)

Below, we take a look at some of the reasons why a HR Department is a great idea for your business.

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Managed Print Service

If you are like hundreds of thousands of other businesses and companies across the world, the likelihood is that you have a network printer (or maybe more than 1, depending on the size of the business). And another certainty is that you have no doubt noticed how expensive this function is. Between the cost of ink, toner, paper and just general maintenance and repairs costs, this one aspect of computing is most likely the biggest expense on your balance sheet every year. However, changing to a Managed Print Service may help you reduce some of those costs.

What is a Managed Print Service (MPS)?

First of all, these kinds of services are offered up by specialist companies. Your existing printers will be replaced with a new type of printer. These new printers will require each individual using it to sign in (Some also allow sign in via clock in badge), every time they wish to print a document. Now, while that sounds finickey, it is purposely designed this way. The reason for this is accountability, with a view to reducing costs.

It is estimated that the average staff member uses anywhere between 200 & 450 hours per year on unneeded or unnecessary printing activity. That is a serious chunk of time. So, it’s easy to see how savings can be made, immediately. Scale this up for a large workforce, and the time squandered becomes considerable. And that is even before you take the materials cost into consideration.

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tools for online biz

If you are now entering into business for the first time, there are many software tools available out there, both paid and free, that could prove priceless to you, in terms of their usefulness. Even if you already an established business person, you may not be aware of some of the tools out there – and there are absolutely mountains of them – the problem is cutting the wheat from the chaff, so to speak.

Below, we make this task somewhat easier for you, allowing you to just get on with your business, not having to worry about the possibility that there might be something better or more functional out there.

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